Old Campa in a new bottle (can): Saturday Solologues, Marketing & Advertising News, ET BrandEquity

Campa, the Cola brand that India enjoyed in the 1970s-80s announced its comeback this week. Will Reliance, the brand's new owners, be able to put back the fizz in the brand's fortunes?

Lotus Herbals (front of the jersey) and Ashok Leyland (back of the jersey) are principal partners. Dream 11 and Sonata Software are associate partners whose logos will be on the lead and non-lead arm. Usha, Max Life Insurance and Nutrizoe are the official partners.